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Provided marketing consulting and account management services through EXP Productions for the inaugural 2005 Adobe “ideas” Conference, a sold-out, highly successful, one-day conference in New York City associated with the launch of Adobe Creative Suite 2 |
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Marketing consulting services included driving development of event identity and guidelines; developing message platform; developing a comprehensive demand generation strategy and overseeing implementation of all deliverables outlined in the plan; recommending Web strategy including campaign tracking; managing production and maintenance of conference Web site; tracking campaign results, managing production of on-site creative and attendee package; and providing on-site support |
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Account management services included strategic assessment; agenda design; track development; session development; establishing and maintaining program schedule; driving weekly checkpoint meetings; and providing on-site support |
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