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Have provided marketing consulting services through EXP Productions to help promote and market the Intel Museum continuously since 2006 |
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Phase 1 marketing consulting services included review of past Intel Museum marketing programs; audits of internal marketing infrastructure and initiatives; and analysis of marketing programs from other Bay Area and corporate museums |
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Phase 2 marketing consulting services included managing media program; proposing and overseeing new program concepts; representing the Intel Museum at industry events and at sales calls; managing program budget; managing marketing calendar; providing ongoing recommendations and reporting; and working with Intel creative agency on ad modifications |
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Since engagement, monthly visitor numbers have increased by as much as 86% compared to prior year |
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