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Provided strategic marketing communications consulting to support the launch of a new industry brand, Life Technologies, and the refresh of two venerable life sciences brands, Applied Biosystems and Invitrogen. |
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Developed a detailed brand change communications plan delineating deliverables, vehicles, budgets and scheduled activities. |
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Defined a comprehensive strategy and supporting tactics to raise awareness of the new brands among all Life Technologies employees and other key corporate constituents, and to ensure the appropriate level of understanding and use of brand strategy elements, voice and tone, and all graphic aesthetics guidelines by these constituents. |
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